How to Make Money on eBay using Auction Optimization
Part of selling on eBay using auction optimization is about more than just making sure you’ve got compelling content, high-impact visuals and a thorough type of “funnel” that you lead the buyer through from beginning to end. It’s also about your relationship with your customer.
Selling successfully on eBay and getting repeat orders is about much more than putting up a simple listing and hoping for the best.
What I believe to be the best way to sell products online is to sell your product to buy customers or we can use the word acquire customers and build long term relationships with repeat sellers.
What I mean by that, well what we’re talking about here is the ability to sell a product at a fair price but to also have some continuity in the sales process. When we talk about optimizing sales and seller optimization, what we’re talking about is selling a product at a good price to a consumer who will come back to you for additional products.
One of the most important things you can do to do that is, as simple as it sounds, to have a backend catalog in your book, in the product that you sell, or in the service that you sell. As simple as that sounds very few resellers online are doing that, and I make sure that when I sell my products, whether it is a print book, an audio book, or a CD, that I have a backend catalog at the end of my product or service offering.
If I have a backend catalog what happens is that gives me an opportunity to come back to the consumer and sell them an additional product or service. So that’s a big win.
Now there’s a fourth way you can sell your product or service. You can sell through the aforementioned methods and extend more products to the consumer at no additional cost or risk.
You know one thing that I’ve learned is that when you sell a product and you list it I always like to give the consumer more than they bargained for. I like to give them free upgrades at no additional cost.
When someone buys a book of mine, the majority of the books that I sell, when I make a revision to the book and I add more chapters to it, I then give that out to previous buyers for free. I’ll actually give them the book.
Now I’m not going to go out and print the book in hard copy. What I’m going to do is I’m going to distribute to them electronically.
For those of you who are not familiar with Adobe, Adobe has some technology out there where you can sell ebooks and other types of products virtually for pennies on the dollar.
So that’s what I do when I sell a product. I make sure I give you an opportunity through that product to buy another product with a backend catalog and then I also give you for no additional cost or risk to you free copies of new books and that to me is really the best way to sell a product, is to give something beyond the product after the sale, such as a free revision or a free upgrade.
Now this is not applicable just to book sales. If you sell services online, you can offer free services at the end of the sale, you could critique something for someone you could offer advice, but you have to have some type of continuity in your sales process.
Michael G Perry is the author of “eBaid Instant Money Making Machine”.
He helps business owners and corporations build business models that leverage the eBay brand.To learn more, visit “eBay Extreme- THe Real Secrets”
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You are so right Mike. It’s also essential to build good relationships with your customers in order to be successful on eBay.