How to Make Money on eBay using Auction Optimization – Part Two
In this second installment of my Auction Optimization Series, I’m going to give you some simple tips you can use to help set up your auctions and products as top sellers. Selling products online, and especially through eBay, is a very smooth process from start to finish. eBay gives you the mechanism you need to do business, but it’s up to you as a seller to maximize that vehicle for your own business profits.
Below are some insights into how you can position and market your products.
There’s really four ways you can sell your products online and I’ll certainly make mention of all four of these.
If you notice, a lot of the auctions that you see online, you’ll notice that a lot of power sellers out there will sell you how- to CD’s on how to make it using eBay.
I’ve bought literally thousands of dollars worth of success products, I’ve attended seminars, I’ve bought videos, CD’s on actually how to succeed online. Well, what you’ll see a lot of resellers doing is they’ll sell their products to buy customers email addresses.
See when you sell a product you have to have some type of continuity in your sales process and what you’ll see certain power sellers doing is they sell their product for anywhere from 99 cents to $4.99.
I’ve seen products on upwards to $7.99 and they’ll offer you the product with a money back guarantee, they’ll tell you how great the product is, but what are they really doing?
What is it that they’re doing when they’re selling you their product? Well the goal of the power seller who sells something at a real low price point is to get your email address. They want that email address and the reason they want that email address is they can come back to you again with another product and sell you another product at a future date. They’ve accomplished their goal. That’s the first method that people use to sell products.
Now there’s a second method that you can follow that I’ve used and I know a lot of people are using as we speak.
There’s people out there who sell their products to sell for a profit and ultimately end their relationship with the buyer. That’s to say that they’ll sell a product to you at a great price but once the product’s sold and you’ve received the product the relationship’s done.
We can call that more of a transactional relationship, where there’s just one transaction, the sale’s made, we’re done.
Its been my view that that really isn’t a great way to sell your products, because once the relationship’s over, the amount of money that you spent to put the ad in – if you’re running featured auctions they’re very expensive these days, you’re done, there’s no more opportunity for the buyer to come back to buy more.
Michael G Perry is the author of “eBaid Instant Monday Making Machine”.
He helps business owners and corporations build business models that leverage the eBay brand.
To learn more visit our product page at “eBay Success Strategies.”
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I really wanted to know the two more methods on how I can sell products online. Finding products here in Dallas from local sources does make a difference. Thank you Michael