How to Triple Your eBay Auction Exposure Through Recycling Your Content

Posted at April 24, 2009

Much of the success of eBay Power Sellers can be due to the fact that they don’t just put up an auction and leave it. Of several eBay tips they employ, one is that they harness the power of selling optimization and bundle synergistic products to sell simultaneously.

What the heck are synergistic products and what does that have to do with eBay selling? It sounds complicated, but it really is one of the easiest and most powerful techniques you can use as one of several tips for selling on eBay and to make serious money on eBay. In fact, having synergistic products can mean the difference between making a little bit of money on a single auction, to doubling or even tripling your auction profits.

So how do you do it? In this article I will explain exactly what synergistic products are, and how you can use them as one of several eBay tips to sell more and grow your business.

One thing that a lot of people miss who are involved in eBay selling is that you want to put together a product mix that is synergistic. In other words, you want to make sure that the products that you sell complement one another. This is one of the most critical tips for selling on eBay successfully. Why do you want synergistic products?

The benefit is if one person buys a product that helps them in what it is they’re doing, if you have a similar product that complements that product, you’ll have increased sales. I mentioned to you the importance of having a back-end catalog. I cannot over-emphasize that as part of powerful eBay tips that truly work – it’s very important that you have a back-end catalog. If you have an open auction and the auction is an open auction, whether it is a Dutch auction, a reserve auction, or a fixed-price auction is out of the picture.

For eBay selling, a fixed price auction is out of the picture but if you have an open auction, and people are bidding on that and that auction’s still open, as I made mention earlier, you can e-mail that person and make them aware of your other auctions.

The products are available. They have already bid on one, then why not have them bid on two or three? Why not make them aware of other products that they can buy in conjunction with that first product? That is a very powerful tool and part of the several, crucial tips for selling eBay that has increased sales for me significantly, and I will continue to run open auctions for specific products I sell.

Going back to what we discussed earlier about e-mailing customers who are bidding on your auctions… It took me a while to understand this as one of a few critical eBay tips – the concept that these are people who truly have a desire and interest in your product can be contacted in advance, during and after an auction ends, even if they did not buy the product or service of your eBay selling endeavor.

To go out of your way to e-mail them and to establish contact is one of a few great eBay tips you can utilize to acquire a future customer. How long it took to grasp the concept of simply engaging a prospect and sticking with it for years is an eBay selling lesson that’s taken me years to learn.

To be quite honest with you, that bit of knowledge was part of some eBay tips passed on to me by a Power Seller who has, I believe, a feedback rating of about 15,785 as of December 2008. I made mention earlier that I conducted a lot of interviews with successful Power Sellers regarding eBay selling, and I wanted to find out what is it that they’re doing. I was actively looking for reliable, tried-and-true tips for selling on eBay that worked. That is one thing that they do (make sure that you notate this): stay in contact over and over again. The key to success on eBay is twofold.

Know this: Critical eBay tips dictate that once you have good pricing, you also have to deliver good value and eBay selling, as with anything that is sold out there worldwide, has to have good marketing from end to end.

Despite all the tips for selling on eBay you may know, if I sell you a product and you buy that product, and you’re happy with that product, the biggest mistake you could make as a seller is not to offer other products or services. Make sure that when you sell a product that you have continuity in your sales process. We talked about this earlier – a back-end sales catalog, using your open auctions to up-sell or cross-sell additional products to a buyer. As yet another of the most important eBay tips, it’s vital to know that eBay now lets you do this and there will be more changes in 2009.

Also, you want to make sure you use these eBay tips and marketing mediums effectively and consistently in your eBay selling so that when an auction closes, you have another product or service that will serve your customers needs. In addition, if you have an auction and you have a satisfied customer, there is nothing in your list of tips for selling on eBay that says you can’t e-mail a happy customer more information about your other products and services.

Stay in touch with your customers, most of them will stay in touch with you.