How to Double Your eBay Auction Exposure Using Seller Optimization Strategies

Posted at April 28, 2009

These days, competition for hot, in-demand items on eBay can be fierce. With so many sellers competing on price, offerings and time-frame, it can be difficult for new sellers to establish their place in the bidding market.

That’s why it’s crucial that you learn critical e-Bay tips such as the fundamentals of eBay Selling Optimization. In this article, you’ll learn tips for selling on eBay that include how presenting the product is just as important as the product itself – and too many people make mistakes (or don’t take the time to do any optimization at all), which can sabotage their listings.

Follow these e-Bay tips and make sure that doesn’t happen to you.

Well when you talk about e-Bay selling optimization, know that selling optimization is probably one of the most important tips for selling on eBay and a critical function of your business.

One of the best eBay tips you can employ is to make sure you’re selling the right product to the right person at the right price, and you have some type of continuity in your sales process.

All too often, I see eBay selling and selling on other auction sites where people are offering a product or service. But when they sell the product, and you look at the listings, there are a lot of listings out there where the person has probably a very good product; however, they’ve never been taught how to present the product, and that’s one of the key tips for selling on eBay I really want to talk about and share with you.

One of the most important eBay tips you can utilize is to have a well-written and documented promotion program for your eBay selling.

So let me talk to you about promotion and how that works as one of the smartest tips for selling on eBay through a listing. If you look at my listings online, I sell probably less than five products on eBay’s auction site, and one thing I’ve done that very few resellers have done, is to spend time writing a good listing. If you want to see one as an example of one of my several advantageous eBay tips, simply view my eBay username: adminservicegroup.

What I call an eBay selling “advertisement,” eBay calls a “listing.”

For each listing ad, I’ll probably spend anywhere from two to four hours writing it. That may sound like a long time to you but as one of my best tips for selling on eBay, when you write a good listing, what you’re doing is educating the potential buyer about not only the features of your product or service, but how the product/service will benefit them.

As part of the critical eBay tips you can’t afford to be unaware of, it’s imperative to realize that we’ve changed a lot in terms of our buying behavior, not only in America but worldwide. I’ve read a lot of interesting literature and one thing that’s happening out there just within the last five years, and eBay selling is a prime example, is that there’s been a huge shift to the visual medium for consideration in a particular product.

What does that mean – a shift to buying through a visual medium – in terms of tips for selling on eBay? Let’s talk about that. If you look back, say, 10 maybe 20 years ago, you’ll notice that the vast majority of print media out there advertising products and services was in a text format.

One of the eBay tips that have been proven to work deals with what’s happened over the last six to nine years, and that is, on a large scale, consumers want to buy products that obviously deliver value, but what they also really need is to see with their own eyes a visual that reinforces what’s said in the text.

If you look at any of my eBay selling endeavors (my online listings), you’ll notice that I take the time to give you a visual image that reinforces what it is that’s being offered.

I take the time to convert what I say in terms of black and white text to a visual. If you are selling a repeat item, you should be doing that, also, as one of the best tips for selling on eBay.

Why do you want to do this? Because good eBay tips like this one, which help drive sales by having that visual, are invaluable. Not only is the visual piece strong in and of itself, but also because of the use of colors, which make it that more interesting and appealing.

For optimum eBay selling, I’ve found that use of colors is very important to promoting products.

If you have an eBay store, you can also put items in your store for longer than 30 days each. That’s a good tool and falls under the scope of excellent tips for selling on eBay because if you don’t want to spend the extra listing fees that you need to put it up to put the product up on open auction and you just want to have them in your store.